- Fill in Description, Headline1, Headline2 efficiently. Put every word in the capital letter.
- Put keywords in Description, Headline1, Headline2.
- Put keywords to Path1.
Use the keywords correctly. There are 4 types of keywords: phrase match, exact match, broad match and modified broad match. In my job I use "phrase match" or [exact match] and sometimes modified broad match. You should be careful with the latter one, as soon as incorrectly added keyword could bring a lot of non-relevant traffic. I use modified broad match only with keywords using a "+" sign. I do not use Broad match and do not chase views number. This could only reduce the ad CTR. I shoot with a sniper rifle. My standard CTR is 10-12% and my ads are always on TOP 3 chart. And what is the most important, I pay 2 times less than the average cost per click.
#3 Minimum keywords per ad group
Important. A minimal number of keywords is to be used in every ad group. They should be slightly different from each other. I try to use about 10-15 keywords. However, there are advertising groups that consist of 3-4 keywords.
#4 Start being a sniper
Adjust a full match request:
KeyWords –> Headline –> Description –> Web Page
They should contain the same keywords, like in the following example:
#5 Use negative keywords
I always use negative keywords in order to exclude non-relevant traffic. I have words list that fits in 90% cases. You can read it and use them in your ads.
#6 Renew you negative list
Adwords will start displaying keywords for which clicks were made after launching advertising campaign and groups. Among them, you could find queries that do not suit your goals. They will spend money in vain. Just add "inappropriate" keywords and phrases to the negative list. The right project, doesn't matter physical either digital, consists of a few key things. The first one is sales. But to provide you sales you have to have a great product. How to hire developers for a startup
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#7 Make Ads Testing
Produce new ads for better performance. Let’s test different texts for Headline1, Headline2, and Description and make a CTR analysis. Sometimes one word can significantly improve CTR of the ad.
#8 Company’s Settings
I would recommend separating companies by its type, like Network. For example, I create an advertising company "Car rental SERP" and "Car rental MEDIA". For SERP, I use the following settings:
#9 Be patient
At the first stage, Google Adwords should collect statistics on your ads and keywords. I’d recommend placing a CPC higher than the average one. After 1-2 days, the system will collect the data and you can gradually put the cost per click lower. Focus on ad positions since it is better if they will have an average position of 3.0 or lower. At this time, you can connect analytics system (by the way, check what is Google Analytics used for and its features
) to your Adwords account.
I’m offering a special bonus for those who have read all my recommendations. It will certainly save 80% of your budget. Just avoid informational and general inquiries. If you are selling goods, use the keywords of a commercial type
. And what is most important, you should always be looking for popular queries of a low competitor rate.
Here are some examples:
Bad request - toys Amazon
Normal request - buy toys
Good request - buy toys Amazon
Really good request - buy transformers toys Amazon
Always I use really good requests for best results. Since other requests simply show that a user has not decided yet as to the purchase. Your budget will be wasted in vain. So collect really good requests and make a profit of it.
Generally, it is necessary to test and analyze different options in order to achieve more. Your CTR will grow steadily and you will get perfect results. Hopefully, this article has been really useful for you. Should you have any questions, feel free write me in the feedback form.