When developing a platform
, it is desirable to add functionality to automatically match the employer's requirements and information about the applicants, and vice versa. This will help companies immediately toss out candidates who do not meet the education, level of experience and other criteria.
should be able to communicate with each other in real time. This will help companies interact with employees, customers and like-minded companies. At the same time, it is desirable to protect such communication so that third parties do not have access to confidential correspondence. This is especially important when using mobile applications
, traffic from which can be quite easily intercepted.
To increase user engagement, social platforms use a news feed. This field (section), where there is a constant stream of content
: news, videos, photos and articles. In LinkedIn, the feed offers popular and recommended (by previous actions and likes) news that meets the needs of a particular user: open vacancies or resumes of job seekers.
Users should be able to create, upload and share various types of content, including texts, images, videos and articles. And they should have the opportunity to comment, like and repost this content, because this interaction creates an ecosystem that increases people's interest
. The professional platform should also allow you to publish status updates. This will help recruiters to understand whether the applicant is free, and vice versa, whether the position is vacant.
Choose the right technology stack
When you have an understanding of the core value, target audience and functionality of the platform
, you should choose a technology stack. Social network can be created using a framework or content management system (CMS).
What is CMS?
A content management system
is software that allows you to create and manage websites without any programming or web design skills. In essence, this is a designer for managing and limited configuration of site templates, which are also called themes. With the help of CMS, you can also manage publications and indexing. To create social networks, Wordpress, Joomla, Magento, Drupal, Vbulletin and several other CMS are usually used.
What is a framework?
It is a tool that facilitates the development of software
solutions in comparison with coding directly in programming languages. The frameworks differ from CMS in that they allow you to create more unique solutions, but technical skills are required to manage these platforms. Examples of popular frameworks include Django, Bootstrap, Ruby on Rails, Express.js, and Backbone.js.
Which tool is better?
The choice depends on your goals, objectives and opportunities. So, if you want to create a LinkedIn-like site, which will be focused on the informative functionality, you should consider the option of developing with the help of CMS. If you need a platform with a deeper study, a large number of functions and communication capabilities, then the choice should be made in favor of frameworks
Business model of professional social networks
usually make money from advertising and selling statistics. You can also use these methods of earning, but the main focus should be on assistance in the selection of personnel. LinkedIn calls this service "talent solutions." This is a premium service that gives access to advanced search filters, smart suggestions (system recommendations) and tools for personnel priority. This service is available only to companies.
Also LinkedIn earns on:
- Advertising and sponsored content that allows companies to present their services in professional news feeds.
- Premium membership, which allows participants to attend courses to improve their skills, connect with other members of the network through InMail and see who has studied their profiles.
You should not just duplicate LinkedIn business model
. You can offer something new and thus gain a competitive advantage. For example, the professional network beBee helps to establish not only business relations between the employer and the applicants, but also makes it possible to improve relations between business partners, producers and consumers, etc.
How much is creating a site like LinkedIn costs
The cost of developing and deploying a professional social network
varies depending on a number of factors, including type, functionality, design, and complexity. Thus, the development of a medium complexity platform can take up to 1600 hours:
- Documentation - 25 hours.
- Frameworks - up to 60 hours.
- UI / UX design - up to 120 hours.
- Interface development - up to 180 hours.
- Basic development - up to 960 hours.
- Testing - up to 250 hours.
Multiply these numbers by the hourly rate of each specialist, and you will get the cost of development
for your region. Usually the hourly rate is from 50 to 120 dollars in North America and Europe, from 40 to 80 in Eastern Europe and around 30 dollars in Africa. Consequently, the cost of developing a LinkedIn-like site in America and Europe starts at $ 80,000.