Even the most effective application or website will not be chosen by the consumer if his design or user experience is terrible. Currently, competition is high and the appearance of your product is the first thing you can hit a customer with.
In developing UI / UX design, we strive to send the end-user on an amazing journey from the first second of using the product. Guided by a customer orientation approach, we carefully examine each of your users. We work at the intersection of business intelligence, branding and marketing to create the best user experience and interface.
Today, the success of UI / UX design depends entirely on how much the developer knows the client. But let's be honest: no one understands your business as much as you do. Therefore, the basis of our work is close cooperation. Only there can you reach agreement on all the requirements and know your client most accurately.
Research. The secret to effective user-oriented design is to combine user needs and business goals. At Merehead, we begin by defining key objectives.
Together with this, we study the market and the nearest competitors, the latest trends and unrealized ideas. What for? So we create the foundations of a multi-level structure for the complete design of a unique product.
Planning. The next step is the end-user analysis. In fact, this stage is on par with research. It’s impossible to achieve the perfect product without knowing the needs of your business customers.
Information architecture. The best product for the user is one that is easy to use and easy to learn. Such a product ensures that the structure of information and its presentation are intuitive, consistent with the thinking of the user and his expectations from the interface.
At this point, the Merehead team will introduce you to the appearance framework, introducing you to the key user interface features. The testing team will ensure the convenience of using all workflows and navigation options.
User testing. Based on goals and initial research, we develop thematic tests to test implemented ideas. We organize user interaction sessions to analyze weaknesses and improve UX. Depending on the requirements of the business, we will choose the best method for collecting feedback (remote testing or on-site testing).
Support. After the project is completed, the Merehead team provides ongoing product support and optimization to meet all requirements and trends. If you find any responsive design
flaws or new user wishes, our designers will always be happy to make changes.
UI / UX: what is the difference
Despite the rather simple difference, many misinterpret it. Moreover, laypeople often make the mistake of saying that they are one and the same thing.
UX or User Experience is the process of user interaction with an application or site. The reaction of elements to clicks or mouse movements, changes in architecture, the possibility of studying a sold product - all this makes up the user experience.
A product cannot be without UX, since the latter is responsible for how the project is organized. It forms the navigation path for the user, as well as many processes that are caused by user actions. Good UX design means representing what the customer expects and wants.
UI or User Interface - a user interface, that is, colors, photographs, graphic design
, background and general appearance. A good interface is determined by how visually pleasing, stylized and consistent the projects are. This is estimated by the color scheme, contrasts, typography saturation, etc.
If the site or application were a car, then the UI would be paint, new rims, wheels and a leather interior. The UX would be a radio, power steering, air conditioning and other internal material that makes the car more than a painted piece of metal. At the same time, the motor part cannot be attributed to the design, since it would be the equivalent of the server part of the site.
Types of customer requirements
Customer needs are very different, therefore, approaches to their solution are also different. It is impossible to create a completely unique product since each client has a unique desire. Therefore, we have identified the main types of needs, based on which we can create UI / UX design and then make converting from PSD to HTML
Experience.UX has a huge impact on the user. In this context, the client wants to get the simplest and understandable product. In other words, it should require the user as much effort as possible to achieve the result.
Design and functionality. The client wants a lot of functions (from automatically accepting a purchase request to the possibility of a comprehensive inspection of the product). But it requires their simplicity. For example, when choosing a phone, he wants to learn all kinds of colors in two clicks, rather than go to a new page every time.
Empathy. The client wants people who create a website or application for them to understand and appreciate their needs, and not just satisfy them. This is how trust is formed.
Information and control. The client wants to know everything about the product: for this, he needs to provide information at the moment when there is an interaction with the business. At the same time, they want any action to be in their hands, and not depend on offers. It forms control.
Honesty. Everyone expects this. The client wants a good relationship and truthful product information.
How do we succeed
How to satisfy all these requirements in one product? We used many methods related to UI / UX. So we realized that in order to succeed you need to understand the motives of the client. You can use several methods for this.
First, we create fictional characters based on the target audience and its needs. This method provides more knowledge about problems and customer behavior. It is implemented by brainstorming and simple collection of consumer data.
The next stage is the analysis of all the processes with which the client interacts - from beginning to end until he uses the product (and even after that). It highlights problem areas and customer experiences during each phase.
Next, we create a website or application layout, consisting mostly of paper sketches. What for? The framework can already be tested. If a potential client does not like the project on paper, then he certainly won’t get real pleasure.
When there is a ready-made prototype that the client likes, we conduct usability tests. We value product functionality and ease of use. By collecting feedback, we can create a better prototype. The process itself does not take so much time but allows you to develop an ideal UI / UX design for the client.
Why do you need a UI / UX designer
Despite the well-known role of UI / UX in modern business, there are still companies, and especially startups, which refuse to hire designers. What is his task and why is he so necessary?
UI / UX designer is responsible for:
• research of user needs;
• ensuring that every customer can quickly find what he is looking for;
• creating a positive user experience;
• planning and analysis of design elements in order to develop the most appropriate solutions;
• research of real users in order to detect possible shortcomings.
What specific stages are more successful when hiring a UI / UX designer?
Any company will be unpleasant if, by the time the product is released, another brand will already have a similar solution. This will be especially bad if the competitor’s product is faster and easier. UI / UX designer can evaluate competitors' capabilities in a timely manner and influence product development.
Formulation of a unique value proposition
The development of the proposal includes focusing on the key characteristics of the product (cost, effectiveness, status, intuitiveness, the practicality of use). The UI / UX designer knows how to make these indicators obviously positive.
The company will be able to collect real users to assess the compliance of the project with the client's requirements. However, only a UI / UX designer can find a unique solution to existing problems. Users very often talk about shortcomings generally. The task of the designer is to consider them more deeply and get to the bottom in order to make the necessary changes.
An efficient user interface fills the gap between the human brain and the digital product. Merehead team creates simple, intuitive and high-quality UI / UX design with logo design
We are developing a design that will lead to an increase in sales and the number of users. Close cooperation, market analysis and customer research are the basis of our work. So we embody your ideal in physical design.